Oak Essentials, a California-based clean luxury beauty brand, has expanded into Ulta Beauty stores nationwide following its successful online presence at Ulta.com. 
 
The brand will debut through the retailer’s emerging brand platform, Sparked, across custom displays in over 250 Ulta Beauty locations, starting February 2nd, 2025.
 
Since its launch three years ago, Oak Essentials has established itself as a premium beauty brand with large growth in the skincare and body care industries. 
 
Lauren Harris, CEO of Oak Essentials, said, 
 
“Ulta Beauty’s unique position as a destination that seamlessly blends prestige and mainstream beauty, combined with their nationwide presence, and deeply engaged community, makes them the perfect partner for Oak Essentials. We can’t wait to meet their customers in-person and give them the premium, spa-like experience that defines our brand.”
 
Ulta Beauty will feature Oak Essentials’ complete collection of skincare, body care, bath, and fragrance products, including the Moisture Rich Balm, Ritual Oil, and Dew Body Oil. 
 
Each Oak Essentials product exemplifies the brand’s simple promise: Moisture-rich essentials that inspire intentional daily rituals for healthy, youthful skin.
 
The brand will be featured on aisle endcaps on cork risers, with shelves that feature light woodgrain veneers that reflect the brand’s connection to nature. 
 
An innovative and interactive design component allows shoppers to lift any bottle or jar to reveal hidden details underneath—including the formula’s texture, aromatherapy benefits, and scent notes.
 
Lisa Tamburello, Vice President of Merchandising at Ulta Beauty, commented, 
 
“Their consciously-made yet luxurious approach to self-care connects deeply to our guests who crave both efficacy and a touch of everyday indulgence. We’re excited to bring their elevated, spa-like experience to life in our stores, inspiring beauty rituals that align with our mission to spread joy and elevate every beauty journey.”
 
To celebrate the launch, Oak Essentials will host pop-up experiences and events at select Ulta Beauty locations throughout 2025, where customers can experience the brand’s signature treatments and learn about their intentional approach to skincare. 
 
The partnership will also bring new Oak Essentials product launches exclusively to Ulta Beauty throughout the year.

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